CI & BI
CI&BI
CI
The 4 core elements of life are water, air, light, and salt. The human body can purify the tainted water, air, light, and salt within the body by soaking up the pure, untouched far-infrared light. Our symbol mark embodies the process of the human body soaking up the far-infrared light applied to the universe space, and advocates our launch as a global company.
Far-infrared light of the sun, signifying the pure, untouched light of life
Signature that defines the nature which soaks up the far-infrared light and us humans that receive its benefits
Envisioning of the process in which the far-infrared light is soaked up by the nature applied to the universe space and by all humans
BI (VADIVA)
All, Brand Design, Brand Naming, Global Branding
All, Brand Design,
Brand Naming, Global Branding
Myungshin Medical, global (Korean) brand of far-infrared radiation heater
Background
OEM manufacture for the top global brands, surpassing of the supply company, and advancement of the domestic brand within the global market as well as secured brand image in accordance with the Korean wave
Positioning
Not only a heater for therapy, but also positioning as an aesthetic device for dieting
Brand Name
Body + Diva = VADIVA
Face your body with confidence, VADIVA
Designing the body figure
The symbol of the brand mark, VADIVA, is designed to symbolize the female body line using the repetitive rhythm of the letters VA, and thereby presented in combination with the feminine, sophisticated logo.
The purple color envisions the compelling technology as well as high-quality beauty and healthcare (wellness).
